Marketing Research Case study for Kudler Fine Foods

Introduction The first cookbook published in the States, call American Cookery, was written in 1796 and was used by the dower mannikin to cook for the gentry (ONeill, 2003, para. 17). While the gentry of the time, in particular the men, could scantily have imagined cooking as a quest, todays stop number halfway class are obsessed with it. In 2002, America produced one hundred forty-five food magazines, quarterlies, and newsletters that were read by 78 million readers. The aliment Network claimed 19.7 million subscribing households in 2002 (ibid, para. 12) and saw a 25% increase in viewership from total 2004 to Fall 2005 (Channel Canada, 2006). Never has it been so stylish to cook and entertain, or so you would think. This paper examines the marketing plan of Kudler elegant Foods, discusses the splendor of research and combative give-and-take in the development of its dodging and tactics, and identifies where it needs to do superfluous research. Kudler Fine Foods Kudl er Fine Foods operates upscale specialty food stores in three California locations. Founded by Kathy Kudler, who turned a hobby in to a employment in 1998, the firm was righting within its first year. The companys guardianship is to provide customers aspiring to procure the finest epicurean delights with the finest in selected foodstuffs and wines in stores staffed by experienced, helpful, and knowledgeable employees (Kudler Fine Foods, 2005).

The firms business objective is to advise the highest timberland products at competitive prices, attracting customers who are willing to pay more for better quality and added value. Marketing Overview Kudler Fine Foods issued a marketing overv iew for 2006 that states that the company pl! ans to increase customer loyalty by focusing on expanding the services, improving the aptitude of its operations and increase the consumer purchase cycle (ibid). Kudler plans to accomplish this by embarking on three... If you urgency to get a full essay, erect it on our website: OrderEssay.net

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